The news was announced this Friday (4) by YG Entertainment, which confirmed that the song will be performed at the debut of the ‘Deadline World Tour’, on Saturday (5), in South Korea.
BLACKPINK gave the first sign of their new phase by releasing the teaser for JUMP, the lead single that marks the group’s return after almost three years. The news was announced this Friday (4) by YG Entertainment, which confirmed that the song will be performed at the debut of the “Deadline World Tour”, on Saturday (5), in South Korea.
On Thursday (3), the group had already stirred up the networks by updating their photo on Instagram with an enigmatic message: “Caution! Do ?n?o?t? jump” (Attention! ?n?o?o? jump), leaving fans even more anxious for this week’s announcement.
The new single arrives after the album BORN PINK, released in September 2022, and after a period in which Jennie, Jisoo, Lisa and Rosé dedicated themselves to solo careers. Jennie released partnerships on the album Ruby, Jisoo debuted in acting and released the EP AMORTAGE, Lisa made her acting debut in The White Lotus and released the album Alterego, and Rosé had a worldwide success with Bruno Mars, in addition to the release of the album Rosie.
On social media, the news provoked a flood of reactions among fans. On X (formerly Twitter), the comments showed excitement for the group’s return, with phrases such as: “Bring it on BLACKPINK, I’m ready to jump”, “This feels like a dream come true, my God”, “Give me a glass of water, I’m going to faint”, “My God, the world is not ready for this” and “The K-pop titans are back!!!! I don’t even have clothes for this event”.
With high expectations, JUMP promises to be a milestone in the trajectory of BLACKPINK, which returns with full force to rock stages and fans around the world.
